Her recipe. Standardized. Sold.
Meet Sarla.
Business Didi
for Bharat.
Sarla.ai helps India's home-based and rural women food entrepreneurs turn trusted family recipes into verified, FSSAI-ready products — and connects them to brands and buyers looking for authentic, small-batch supply.
Sarla Chat
OnlineSarla, I make pickle at home. How do I sell to a brand?
Tell me your recipe and how much you can make in a day — I'll help you standardize it and find buyers looking for exactly that
I need 200kg of mango pickle, medium spice, 6-month shelf life
Found 4 verified makers who match. 1 can fulfil the full order; 3 others can combine to meet it faster.
Sell
Standardize your recipe, get FSSAI-ready, and find real buyers.
Buy
Source verified, small-batch food products with confidence.
Foodpreneur Flow
Turn your recipe to real business.
For home-based cooks, Self-Help Groups, and small food businesses who have the recipe and the skill — but not the standardization, certification, or market access to sell beyond their neighbourhood.
Speak, Don't Type
No forms, no typing. Just describe your recipe in your own language — Sarla turns it into a standardized product profile, ready for buyers to evaluate.
- Voice-first onboarding in your language
- AI-assisted recipe standardization
- FSSAI guidance and registration support
- Simple, visual product passport
Get Discovered, Get Paid
Once your product is standardized, Sarla connects you to brands and buyers actively looking for what you make — and helps you manage the order, from first sample to final payment.
- Buyer matching based on your product and capacity
- Sample requests before big orders
- Simple pricing and order tracking
- WhatsApp-first support, every step of the way
Buyer Flow
Source authentic. Source verified
For brand managers, retailers, kitchens, and procurement teams looking for authentic regional food products — without months of vetting unknown small-batch producers.
Describe What You Need
Share what you need in plain language — Sarla matches you to verified women entrepreneurs or clusters who can fulfil it.
- Plain-language sourcing brief
- Verified maker shortlist with trust scores
- Price, MOQ, and lead-time comparison
- FSSAI and compliance status visible upfront
Order with Confidence
Sample first, track production, get verified quality documentation before it ships.
- Sample-first ordering
- Standardized spec verification before shipment
- Digital documentation: CoA, FSSAI status, batch records
- Direct order tracking, no middlemen guesswork
The Process
How Sarla works.
Tell Sarla
Describe your recipe or your sourcing need — by voice or text, in everyday language.
Get Matched
Sarla standardizes recipes into verified specs and matches them to real demand or real makers.
Move Forward
Sample, verify, and track the order — kitchen to shelf, with Sarla supporting both sides.
Why Sarla - Trust & Compliance
Built on verified trust, not guesswork.
Every foodpreneur is scored on what matters to buyers — compliance, transparency, quality, reliability. Every interaction respects her privacy and consent.
Built for women food entrepreneurs
Sarla.ai helps India's home-based and rural women standardize, certify, and sell — closing the gap between authentic recipes and real market access
Trust Score, not guesswork
Every listing carries a Trust Score from FSSAI status, lab verification, ingredients, and sample performance — so buyers know exactly what they're sourcing.
WhatsApp opt-in
You're always informed before being contacted on WhatsApp, email, or phone.
Coming soon to rural Bharat
Her recipe
deserves a real shelf.
Join early access — be among the first to build trusted food commerce on Sarla.ai.